Welcome to SalonSpaCopywriter.com.

If you’re a salon, spa or clinic owner who struggles with writing your own creative copy, then you’ve arrived at the right place.

Let’s face it.  You’re probably the bomb at what you do for a living, but…. if you’re 100% honest with yourself, you know for sure that persuasive copywriting just isn’t your strong point.

So the question is really, “Why the hell are you still trying to do it?”

All those frustrating hours spent over a computer keyboard, when you know for a fact you’d rather be doing something else (probably anything else if the truth be told).

So this is where I come in handy to meet all your salon or spa copywriting needs

It’s can be hard to reach the ‘light at the end of the tunnel’ when running a spa business, regardless of business size when there’s so much that requires attention. I had been rushing copy writing jobs to fit them into my schedule to get my message ‘out there’, which wasn’t great for business. In the rush and hurry, I knew I was grossly under-describing/under-promoting services, and that I needed help.

Found it!

Pam Stellema from SalonSpaCopywriter.com has really helped me get jobs ticked off my ‘To Do’ list by providing designs for promotional spa packages that work so well; and completed a much needed re-write of my service menu. Along the way, Pam has given me a little coaching and sound professional advice, while making sure she understood me and my business.

It’s great to have the benefit of Pam’s extensive experience in the spa/beauty industry. Very relieving too to know that I don’t need to do everything alone when such a fantastic resource, that’s Pam, is so easy to contact and work with.

Thanks Pam … so much …

Roz Bucholtz

Salon Owner, Drishti Massage + Spa Therapies

I needed a professional with experience, whose advice I valued, to help me put my new service menu together.

At first I was taken back, but I have to confess it was amazing to actually have all the correspondence on paper so I could keep reviewing the info.

At this very moment I am currently in the process of starting an on-line business and I wouldn’t do the communicating any other way after this time with Pam. As a project manager, well Pam, you are all over it! Congratulations, many have tried to organise me and you win.

Normally I procrastinate over everything for so long I give up. I feel accomplished and with so many things to get in place I would recommend Pam to everyone who wants effective results.

The highlight for me was seeing the project t finalised so quickly with professional results that will take my salon to another level. The results were amazing and left to me it would not have happened. Thank you from the bottom of my heart. I can’t wait to work with you again.

Sharon Fallon

Salon Owner, So U Beauty, Grafton, Australia

I just wanted to share in case anyone was looking for some help writing their menu’s or brochures up…. Pam Stellema has just saved me so much time and brain strain by writing some beautiful work for me.

I absolutely LOVE what she came up with, and would definitely recommend her if anyone else needs help with that kind of service

🙂 x

Amy Farley

Salon Owner, Yummy Mummy Pregnancy Day Spa, Australia

What can I help you with?

I love writing, and I do lots of it.  I’m especially good at salon and spa copywriting because I’ve had lots of experience with it, and I understand it’s unique needs inside and out.

So stop wasting that tiny bit of leisure time you have and let me do the writing for you..

I guarantee you’re going to love what I write for you, and you’ll sleep way better at night knowing you don’t have to ever write another article, service menu, promotional package, website content, service description, client letter or secret shopper questionnaire. 

Here are some of the copywriting jobs I can help you with…


Articles & Blog Posts

Let professionally written articles help you build your credibility

Service Menus

Professionally written menus help you sell more of the services you're passionate about delivering

Service Descriptions

Let professional articles help you build your credibility

Client Letters

Staying in touch with your clients keeps them coming back

Secret Shopper

For when you don't want to guess what's really going on in your salon

Promotions & Packages

Let me take all the hassle out of your monthly or special occasions marketing

Website Copy

Let professional articles help you build your credibility




Thank you for your help Pam.

My re-viewed price list has been taken to the whole new level of presentation.

It sounds like a menu at a fancy restaurant, even waxing sounds like a treatment you’d desire. It’s like a cherry on the cake for my new, luxury day spa opening soon.

Thanks Pam! I thought I could do it myself, but I wouldn’t have achieved such a neat, floating and relaxing feel to it.

Take care,
Silvia Bell

Sylvia Bell

Salon Owner, Bohemian Beauty, Australia

Hi Pam, I love it all. Wow such great ideas.

Thanks so much Pam, these sound great….I want one.

Hello Pam, I have been running my salon for 5 years,and I can honestly say that was the best money I have ever spent on my business. You have made me look at my marketing in a whole new way, and I can’t thank you enough for that.

You will be hearing from me again in the new year. I again can’t thank you enough
Kind regards

Hi Pam, Wow you are super quick, and I am stunned by the packages, they are awesome thank you.

These look great

Promotional Packages - Happy Clients Comments

Salon and Spa Owners

Want to know more?

Phone me for a chat ( I love to chat anytime).  Here’s my number 0431 975 515or if you live outside Australia (yup I can write in New Zealand, American, Canadian, South African and a hole host of other English languages also) try +61431 975 515

Prefer to communicate by email?  Not a problem.  Just and send me your message or any questions you may have, and I’ll get straight back to you.

I'd love to hear from you so send me a message...

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