About me

My job is to create compelling, interesting and informative copy that will motivate your clients to buy your products and services and come looking for more.

After all, that’s what being in business is all about, right?

Getting more clients, keeping them coming back, selling them more services, more often.

And that’s where persuasive copywriting will help you to achieve just that.

What else have I done?

As well as copywriting for this amazing industry, I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse, and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first salon in Brisbane which turned into a raving success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounded back into the  beauty industry with a second hugely successful salon on the beautiful Gold Coast.

Finally I sold up my salon and have worked with hundreds of salon owners before adding industry specific copywriting to my repertoire.

During this time I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business, plus I’ve also written tons of articles for industry magazines and a few more e-books.

What’s in it for you?

An affordable and streamlined copywriting service with quick turnaround.

Access to over 30 years of industry knowledge and experience (you won’t have to explain the difference between a peel and a pedi).

A fun and friendly experience with someone who really understands your business and your needs.


If you'd like to know a little more about me, just send me a message.  I'd love to chat with you.

Get in touch today.

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