Pam Stellema - SalonSpaCopywriter

About Pam

I’ve been invoved in the business of beauty for almost longer than I care to remember!

I’ve owned and operated 2 highly successful salons offering beauty services and after I ‘retired’ from hands-on beauty work, became a salon coach so I could help salon owners improve their profits while reducing their stress levels.

After coaching for several years, I found that many of my clients desparately needed help with writing pursuasive copy for their marketing.  Writing is something I’ve always loved to do, so I jumped right in, and using my decades of industry knowledge, began offering writing services for salon, spa and clinic owners.  To my delight, I’ve never had an unhappy client when they’ve received their freshly-minted copy, and I put this down to the fact that I understand the industry and the customers exceptionally well.

As a copywriter, my job is to create compelling, interesting and informative copy that will motivate your clients to buy your products and services and come looking for more.

After all, that’s what being in business is all about, right?

Getting more clients, keeping them coming back, selling them more services, more often.

And that’s where persuasive copywriting for your salon, spa or clinic will help you to achieve just that.

What else have I done?

As well as copywriting for this amazing industry, I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse, and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first salon in Brisbane which turned into a raving success and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounded back into the  beauty industry with a second hugely successful salon on the beautiful Gold Coast.

Finally I sold up my salon and have worked with hundreds of salon owners before adding industry specific copywriting to my repertoire.

During this time I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business, plus I’ve also written tons of articles for industry magazines and a few more e-books.

What’s in it for you?

An affordable and streamlined copywriting service with quick turnaround.

Access to over 30 years of industry knowledge and experience (you won’t have to explain the difference between a peel and a pedi).

A fun and friendly experience with someone who really understands your business and your needs.

Want to know more?

Phone me for a chat (I love to chat anytime).  Here's my number: 0431 975 515or if you live outside Australia (yup I can write in New Zealand, American, Canadian, South African and a whole host of other English languages also) try +61431 975 515

Prefer to communicate by email?  Not a problem.  Just send me your message or any questions you may have, and I'll get straight back to you.

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